Offering free shipping within Canada and the USA can greatly increase sales for businesses. Many customers are more likely to complete a purchase if they don’t have to worry about paying for shipping costs on top of the price of their items. According to a study by the National Retail Federation, 75% of customers expect free shipping even when orders are below $50.
By offering free shipping, businesses can attract more customers who may have been deterred by shipping fees, leading to an increase in sales and revenue.
Free shipping can also increase customer satisfaction. When customers receive free shipping, they are more likely to feel valued and appreciated by the business. This can lead to long-term loyalty and repeat customers.
Additionally, offering free shipping can reduce the number of customer returns due to shipping costs. Customers may keep products they may have otherwise returned if they feel they are getting a good deal with free shipping.
Free shipping can also give businesses a competitive advantage against rival companies. When comparing prices, many customers take shipping costs into account. If a business offers free shipping while their competitors do not, customers may choose to shop with the business offering free shipping.
This can also help businesses stand out in a crowded online marketplace, making them more attractive to potential customers over other businesses that don’t offer this perk.
Boosts Brand Reputation
Finally, offering free shipping within Canada and the USA can boost a business’s brand reputation. When customers have a positive experience with a company, they are more likely to recommend it to others.
Word of mouth recommendations and positive online reviews can greatly benefit a business’s reputation and increase its customer base. By offering free shipping, businesses can help foster a positive customer experience, which in turn can lead to positive reviews and recommendations. Explore the subject more thoroughly by accessing this external website filled with pertinent information we’ve organized for you. Find more information in this helpful article!
Offering free shipping within Canada and the USA can be an effective strategy for businesses to increase sales, improve customer satisfaction, gain a competitive advantage, and boost their brand reputation. While it may require additional costs for the business, the long-term benefits can greatly outweigh the initial investment.
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