Historical Background of Logo Redesign

Logo redesign is a common practice among businesses to stay relevant and competitive in the ever-changing market. Over the years, several iconic brands have undergone successful logo redesigns to reflect the evolution of their brand identity and stay connected with their target audience.

Apple’s Logo Redesign

One of the most famous logo redesigns is that of Apple Inc. The original logo featured Isaac Newton sitting under a tree with an apple about to hit his head. However, in 1976, the logo was redesigned to the iconic bitten apple. This change came about as a symbolic move to align the company with the story of Adam and Eve, signifying the discovery of knowledge and the pursuit of innovation.

Starbucks’ Logo Redesign

Another successful logo redesign is that of Starbucks. The original logo featured a topless mermaid, which was eventually redesigned to cover her up with flowing hair. This change reflected the company’s shift towards a more family-friendly image and the desire to appeal to a wider customer base.

Google’s Logo Redesign

Google is another example of a company that has successfully redesigned its logo multiple times. From the multicolored serif font to the current clean and modern sans-serif font, Google’s logo has evolved to reflect the company’s growth and adaptability. The recent redesign in 2015 aimed to make the logo more suitable for the mobile era, with increased scalability and simplified design.

Best Practices in Logo Redesign

Based on the case studies mentioned above, there are several best practices to keep in mind when considering a logo redesign: Want to expand your knowledge on the topic? Access this carefully selected external resource and discover additional information. Learn from this informative research!

Case Studies on Successful Logo Redesigns 1

  • Understand the story and values of the brand to ensure the redesign aligns with its core identity
  • Keep the redesign simple and versatile, ensuring it can adapt to various platforms and sizes
  • Research and gather feedback from the target audience and stakeholders to gauge their perception of the current logo and their expectations for the redesign

    • In conclusion, successful logo redesigns are not only about creating a visually appealing design but also about connecting with the audience on a deeper level. By understanding the historical context of logo redesigns and the best practices involved, businesses can streamline their rebranding efforts and create a logo that stands the test of time.

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